This video was made in response to visiting the `Her Noise´ Feminist archive at the London college of communication during a sonic arts course at the academy.
I aimed to explore music industry language commonly used to describe something positive about a song in music production. I had hoped to use humour to provoke some thought about these words and their very obvious misogynistic flavour.
I aimed to explore a strong cause of gender imbalance, Language itself, and specifically words and terminology used in the music industry to describe feelings evoked through music, and repetitive and sexualized methods of conditioning used in dance music and hip hop popular culture.
It was made with myself calling out rhythmical words in time to a beat, These words are mixed in 5.1 surround sound and flying text is edited in the video in time with the words and their placement in the room. the beat was cut up and placed in the mid channel, being an old fifties valve radio.
I also presented at the open academy a 20 minute interview I made with some students in the graphic department after a few beers, aimed at exploring generalized views on gender politics specifically in the music industry and recording studio realms.
I aired this interview through the old valve radio whilst showing a slideshow of pictures relevant to certain music industry figures mentioned in the interview.
I felt this was the strongest piece in my exhibition as it really showed what I would call an ‘average’ level of awareness on gender politics. On listening to this interview I have learnt just how unaware people generally seem to be on the subject. out of sight out of mind.
I took sentences from the interview and transcribed them into text pieces on the wall
the last piece was a short video of present day adverts, all of which shockingly sexist, juxtaposed with the audio of a selection of vintage adverts.
All the work was made into a DVD and presented in my studio for the Open Academy.
All my research and learning is thanks to Holly Ingleton,
She led the ‘Her Noise’ course for the Oslo Academy of Fine Art and She has written an illuminating text which I would like to share here.